26.10.2012
 

The “STAROPRAMEN – SPIRIT OF PRAGUE installation” received a silver award at FARA 2012

The jury of the Bulgarian Association of Advertising Agencies Festival 2012 gave a silver award to the Spirit of Prague installation of Prague Beer #1 in the world -Staropramen. The award ceremony took place in Albena Resort in September. The Spirit of Prague competed against 13 other contestants in the New Communication Channels category. The jury nominated 4 projects along with the Staropramen installation.

The credit for the idea and the realization of the installation goes to New Moment New Ideas agency. The installation was created specifically for the Days of the Czech Culture in Sofia that took place in March. It was a cooperation between the #1 Prague Beer in the World – Staropramen, and the Czech Cultural Center. Its main goal was to recreate the connection between Staropramen and the centuries-old history of Prague in an interesting and impressive way.
The Spirit of Prague Installation recreated the atmosphere of the cosmopolitan city through some of the most emblematic sounds of the city and its streets. The characteristic and captivating glamour of a Prague bar, the melody of the Orloj Clock, the street musicians from Karlov Bridge, the change of the guards at the Presidency and the legend of Princess Libuse were captured in 5 bottles of Staropramen.
Over 5000 people tested alcohol goggles last weekend
Over 1000 people joined the alcohol goggles tests this weekend in Sofia. The initiative was a part of the Alcohol is a Bad Driver campaign organized by Kamenitza . Its main goal is to raise society’s awareness about the risks of drunk driving.
This is the reason why the campaign uses the so called alcohol goggles which simulate the presence of different alcohol levels in person’s blood. In the first week of the campaign in Sofia more than 1000 tried the unique goggles. All of them tested them voluntarily and in entirely safe environment. In order to re-create the risks of drunk driving in realistic environment, the campaign showed a few different types of goggles. Each type simulated a different blood alcohol level – from 0,4 to 0,6 promilles and from 0,6 to 0,8 promilles, designed for night vision, from 0,8 to 1,5 promilles and from 1,0 to 1,7 promilles. In order to really feel how alcohol impairs the perceptions, all of the participants had to walk in a straight line and keep their balance and shake hands with friends. Their attempts remained unsuccessful and after they took off the goggles everyone was convinced that they would never sit behind the steering wheel in such condition.
Foreigners – guests of the capital, also participated in the alcohol goggles tests. They also voiced their support and approval for such socially responsible initiatives that put effective effort into the fight to reduce the number of road accident victims from drunk driving.
In reality the statistics of the Ministry of Interior show that the number of road accidents resulting from drunk driving is decreasing. From the beginning of 2012 to the end of September, 306 of the overall 4667 road accidents were a result of drunk driving. By comparison during the same period in 2011 the incidents resulting from drunk driving were 361. In 93 of the 306 accidents this year (compared to the 112 in 2011) alcohol levels in the blood of drivers were between 0,5 and 1,2 promilles.
Next weekend alcohol goggles tests will continue in Varna and Burgas (October 6th and 7th), Pleven and Veliko Tarnovo (October 13th and 14th), Stara Zagora (October 20th and 21st). The tests will take place in pedestrian areas between 4 pm and 8 pm.

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